Marketing By Providing Free Useful Information

One of the ways to market your business on the internet is to give away free information. The interesting thing is that this aspect of marketing can become viral.

For example, Geico.com - the car insurance company - created the GEICO teen safe driving Web site, which is located at http://www.geico.com/auto/safety.

This site contains a whole library of safe teen driving information, tips, and brochures. GEICO provides the materials at no cost to families, driving classes, law enforcement officials and state agencies.

Now, the viral marketing aspect comes into this because sites that resale Geico insurance, such as CarInsurance.com, can publish a link to this free library and offer the information of its existence as their free information.

This way, people can use their site to link to the Geico information and, while at their site, hopefully request a car insurance rate quote from them and, maybe, buy car insurance through their site.