Rich Schefren, the marketing guru's guru, asked people to post on his blog about what is holding them back from building their on-line business?
Some background: he just showed some interesting free video in which he talked about how, at the start, a company is just one person and so should focus on building revenue and cash flow.
Once the business reaches a certain stage of momentum, the owner needs to switch his focus from running the business to growing the business. He needs employees, projects (one time tasks) and systems (recurring tasks) in place to take the burden off him.
Anyway, after this video, he asked people to comment. The comments are really interesting. They show that people are going from one guru to another, buying books and courses but, when it comes to execution, they are overwhelmed, can't pull the trigger, and/or lost technically.
Even though everyone says you don't need to be a programmer to build websites, etc., there is still a lot of little technical things that you take for granted once you have been online for a while.
Tuesday, 27 February 2007
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