Amazon Takes Innovative Step in Online Groceries

Amazon.com is brilliant. Their original innovation was "one click" purchasing.

Now, Amazon is introducing an innovative service called "Subscribe and Save". This lets you sign up for deliveries of non-perishable grocery items that you use regularly, such as coffee, diapers, shampoo, etc.

They designed this as win-win-win for the user. Normally, when you get "lazy" and shop online, you would think that you would pay high shipping costs.

But, Amazon is giving free shipping and price discounts. Also, the program is very flexible - you can change your delivery option (either every 1, 2, 3, or 6 months) or cancel at any time. You aren't locked into a contract.

To me, it sounds like something worth considering. Instead of running out of stuff, jumping in your car, and making an unscheduled shopping trip, you sign up with Amazon, set your options, and get on with your life. They will email as a reminder before each order is shipped.

Not only would you shop the "lazy way", but you would get "rewarded" - price discounts, no shipping, and possibly no sales taxes.