Previously, I wrote how hip hop artists now value business success as much as music success.
Curtis Jackson (aka 50 Cent) used his rapping skills and thug image to build a business empire with investments from sneakers to video games.
He creatively made a deal with the drink company Glaceau to sell a flavor of Vitamin Water named after him (Formula 50). In exchange, he took an equity stake in the company.
One year ago, he told Forbes magazine that the label had promise and could one day get bought out by Coke.
Well, it happened. Recently Forbes has a follow up article saying that Coca Cola bought Glaceau for $4.1 billion. 50 Cent pocketed $100 million.
Tuesday, 14 August 2007
Rapper 50 Cent's Recent Business Windfall
Posted on 09:49 by Unknown
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment