Your Company's Hidden "Real Estate" Assets

Do you have underutilized assets that could be exploited, for things like marketing?

I recently pondered that question at the breakfast table. I was eating a Meijer store-brand cereal and noticed that, on the back of the box, they had published the history of the company.

They took advantage of the "real estate" on the back of their cereal box. I paid them for the advertising, and it hit me at an unexpected time and way.

This unexpected "hit" is probably more valuable and memorable, then if I had just glanced at an ad in the paper while eating my cereal.

By the way, Meijer is a grocery/merchandise chain (like Walmart) that is big in the Midwest.