Copywriting and Testing Website

I am testing yet another iteration of my Stock Trading Riches Website.

This is the website I created to promote my book "Stock Trading Riches", which is available on Amazon.com.

Originally, I created a one-page sales letter.

I then created a site with several pages, including a table of contents, testimonials, etc.

The one-page sales letter actually lead to 20% more sales (4.9% conversion ratio vs. 4.1%).

I am now testing a new one-page website.

The differences:

1. Removed the rebate offer. Only a very tiny fraction of purchasers actually take a TrialPay offer.

2. Kept the testimonials.

3. Stressed benefits (fully automated stock market trading business with lucrative procedures) instead of features (minimalist Zen-like).

4. Rewrote the headlines using Glyphius. This is an ingenious piece of software from James Brausch that statistically rates your copy against a database of thousands of sales letters (both good and poor).

Now, I will see if I can beat my 4.9% conversion rate.