Vegas Entrepreneurs: Make 150k/week or Lose $15K/day

When you think of Vegas and entertainment, you might think of expensive production acts with stars like Siegfried and Roy, or Celine Dion.

But, Vegas is also a place where independent entrepreneurs in the field of entertainment can win or lose big through four-walling.

In four-walling, an entertainer rents a stage for a minimum of one year, does their own promotion, and keeps the ticket sales.

In a way, it is like self-publishing a book vs. being traditionally published. Except that the financial risks are very high.

With a stage rent between $10,000 to $20,000 per week, an act with low overhead can make up to $150,000 a week. But, if the act bombs, you are on the hook for expenses for a whole year.

The article interviews comedian George Wallace.

He has been four-walling his own comedy show 6 nights a week for the last 6 years at the Flamingo Hotel in Las Vegas.

Even though he has been successful, he says that "You're a freaking idiot if you try to do this."