On his DiegoNorte.com blog, internet guru James Brausch has a great article about how people should build businesses, instead of jobs.
Brausch has always taught that the "secret" to internet success has always been simple: products, traffic, and copywriting. He has mentored a lot of online entrepreneurs, and many of them have learned his secret and started to make money online.
Recently, however, Brausch learned that some of his students were working hard, but still were not making a lot of money. After investigating, Brausch realized that they were trying to do the work themselves.
Brausch has always been a advocate for hiring out tasks, so that the entrepreneur can build a "freedom" business, where his or her earnings are not tied to the hours they put in.
In the "company or J.O.B.?" post, I think Brausch states a great piece of advice very clearly: "These instructions are meant for you, but they are NOT meant for YOU to carry out. They are meant as a roadmap to start a company."
I have to admit that I have not hired out as much as I should. I still do a lot of things myself. This limits what I can accomplish because there are only so many hours in a day.
I guess I hesitate because I'm worried that I will lose money if I have to pay to get work done. The truth is that, if I design tasks properly, I should be able to make a net profit. The trick is for me to test and measure.
Once you have a profitable task that is performed by someone else, it becomes easy to scale up and make a lot of money.
Friday, 4 July 2008
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