But, the truth is that, in the business world, most successful products and systems are the result of incremental improvements that are made to existing products and systems over time.
For example, Black and Decker recently came out with their PS122K Cordless drill.
Even though I already have a cordless drill, I am interested in this drill because it has a couple of features that, after seeing them listed in the description, I knew right away from experience how useful they would be.
For example, the AutoSelect feature would be very valuable because, currently, I have to guess what setting to put on my drill when I'm trying to drill holes or place screws in different materials, such as wood, metal, or drywall, etc.
This results in a trail and error process, which means that I end up taking longer to finish my project.
With the AutoSelect feature, I can select the material, and I'm ready to drill!
Another feature of this drill that I think is an improvement over mine is the battery level indicator.
I know you may be thinking that this is a minor thing but, it's "minor" features like this that can make a big difference!
With my existing drill, I might not realize that it needs charging until the drill suddenly starts to run slow. Then, it is too late. It takes time for the battery to recharge.
With the battery level indicator, I could see that the battery charge is getting low, and I could have charged it after the previous time I had used the drill.
I hope you can now see the power of incremental improvements.
First, making a few modifications to an existing, proven system or product is cheaper, lower risk, and has a higher chance of being completed on schedule than pursuing a completely new project.
Secondly, there is less selling needed, because customers are already experience with 90% of the functionality of your product and (if you have chosen the right improvements) their experience will allow them to instantly see the value that your upgrades add to the original product.
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