A Big Business Opportunity

Previously, I mentioned about a recent Andrew Leckey article about Carlos Slim Helu's failed investment in CompUSA.

At the end of that post, I mentioned how Leckey's post indirectly provides a tip that can be very lucrative for business people.

In the article, Leckey mentions his own experiences at CompUSA stores - long waits, unhelpful advice from employees, always having to seek a manager for complex issues, etc.

But, he does not blame this for the chain's collapse. He said that their service is no worse than other places where he shops.

Remarkably (at least to me), he says that "Milling about to garner (employee help and) attention is an accepted part of modern shopping."

He goes on to say that the only time consumers get good, timely help is in high-end boutiques, or when shopping for big-ticket items like plasma screens (where the sales people are commissioned).

He says that poor service in stores (especially consumer electronics) is because of competition and low margins.

But, to me, it seems like Leckey has just provided a way for a smart business person to differentiate himself from the competition.

How about: Good Service in stores can counter competition and low margins?