Great Interview With Chris Anderson

Today, I read a great interview with Chris Anderson on the 123-reg blog.

123-reg is the largest web host in the U.K., and Chris Anderson is the editor-in-chief of Wired Magazine, as well as the author of "The Long Tail".

In the interview, which is pretty interesting, Anderson talks about the free marketing model, social networks, and the future of the internet.

Now, the idea of free, ad-supported websites is nothing new. It's a concept taken from radio and TV. But Anderson sees it increasing as a disruptive technology in the future. He discusses some extensions to the free model, such as the "inverted sample" - i.e. giving away 99% of your products to sell 1%.

Then, Anderson talked about social networks, and how they are just in their infancy. In the future, he sees micro social networks ingrained into most websites. He also talks about a very interesting social network that I never heard of, called Ning - which is actually a network of micro niche social networks.

Finally, he talked a little about his book "The long Tail", and some of the most common misconceptions people have about the niche concept.