Joe Girard and the Law of 250

There is a very valuable entry on sales and marketing in the Tips Carnival I mentioned in my last post.

It concerns Joe Girard, a former used car salesman who is now a corporate speaker / trainer. Girard was in the Guinness Book of World Records as the "world's greatest salesman".

In his book How to Sell Anything to Anybody, he mentions the "Law of 250". The average person knows 250 people - so, for every prospect you talk to, it is like talking to 250.

Girard leverages this fact, by treating his prospects and customers right, and by always following up with them - via postcards, etc.