Forbes Magazine recently had an article on how social networking sites can help small businesses actively market to their customers - rather than waiting passively for them to find their websites.
For example, they profiled Sabena Puri (no relation to me) who owns Junnoon, and Indian restaurant in Palo Alto.
When she realized that customers were talking about her restaurant on Facebook, she created her own free profile page. She included photos, reviews, and a link to the chef's cookbook on Amazon.com.
She offered a free glass of wine to anyone who joined her site, and she got 94 friends in the first 5 months or so. Fans can post reviews and make reservations.
Facebook also is trying to generate revenue through locally targeted ads for small businesses. So, they told her which members around Palo Alto like Indian food, and she can target ads to them.
Tuesday, 29 April 2008
Facebook and MySpace Help Small Businesses
Posted on 13:00 by Unknown
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