The Chicago Tribune ran an article that the bright spot for Sears has been their websites.
The combined Sears/Kmart websites are now 4th in the top 5 (behind Amazon, Target, and Wal-mart, but ahead of Ebay).
Sears, of course, got its start in the 1800's with their Big Book catalog, which sold almost anything (including homes) to people living remotely out in the Plains.
They are now taking a page from their past, and planning to sell a bigger variety of products (including music) than they sell in their stores.
Edward Lampert used the example of Sears' PartsDirect.com to show the potential of online sales. This site is a cash-cow that sells 7 million repair parts, along with how-to articles and schematics, for people who want to fix their appliances themselves.
This is a great example of marrying products and content on the same site.
Saturday, 12 April 2008
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