5 Tips to Simplify Writing for Better Results

I saw an article from an internet advertising copy writer.

He said that a lot of websites lose sales because they either sound too stiff and formal, or readers feel that the writing is over their heads, with a lot of buzz words they don't understand.

From my experience in programming, this can be applied to technical and business writing as well.

In fact, I think that this is a general problem with written communications.

His advice?

1. Keep It Simple!

2. Copy should read like conversation; it should flow
naturally and be easy to listen to (or read).

3. Avoid jargon.

4. Use strong, punchy words. Write simply and clearly.

5. Read Strunk & White's Elements of Style - and follow its
advice.