Improve Your Business Writing

I just read a really good ebook called "The Easy Way To Be Brilliant At Business Writing - Volume 1", which was written by Suzan St Maur.

The book is designed very well for busy professionals. It consists of self-encapsulated mini lessons, each of which will improve one aspect of your writing.

The lessons are grouped in sections so that you can learn according to your priorities. The sections include: "Key tipz", Basics, Mechanics, Writing for the Web, Writing for PR, Advertising, General Business, and "Minitipz".

So, instead of having to wade through the whole book before you can apply its teachings, you can read a lesson whenever you find time.

You can then immediately incorporate the mini-lesson into your writing and see a tangible improvement. Over time, these incremental improvements add up, and you will really be amazed at how much effortless progress you made.

Here are a few of the book's ideas:

1. Before writing anything "define not what you want to say, but what your message must achieve". Rewrite any part that does not help your message achieve it's goal.

2. Always include the benefits for the target audience. Convert features into benefits by using the "so" tool:

"He has 20 years of experience. "

"So?"

"He won't waste your time and money because he knows what works and what doesn't."

3. Online text is different from off-line text.

4. Write as people speak.