These days, newspapers are considered endangered because of the internet.
But, in Arizona, there is a website that is thriving, due to its affiliations with newspapers in Central Arizona.
The site is called AzCentral.com, and it offers information on entertainment, travel, hotels, and even Free Online Dating Services for Arizona.
The information is interlaced with articles from the Arizona Republic, USA Today, and the Gennett news service. So, for example, the dating site has well-written articles about things to do in Arizona, like Karaoke and Spa Nights.
Both the newspapers and the site benfit from the synergy. The Arizona Republic gets to promote its brand and articles with the online crowd, and gets to tap into the growing internet ad market.
Meanwhile, the AzCentral website benefits from offline promotion by the newspaper. For this reason, its viewed by 24% of the residents of Central Arizona.
Saturday, 10 March 2007
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