Eisner and the Internet Video Revolution

Forbes Magazine had an Article about Michael Eisner's push into the Internet Video Revolution.

Eisner ran Disney for 21 years. In that time, its market value went from $2 billion to $46 billion, and he himself made $1 billion from cash and options.

Now, he is fascinated by the Internet video revolution and is trying to get a piece of it by investing in new media boutiques, through his investment company Tornante (Italian for "hairpin turn").

He bought a stake in Veoh Networks. This company streams user-supplied video (like YouTube), as well as DVD quality programs shot by aspiring filmmakers, and promos from New Line Cinema and Turner.

Eisner used his connections to get United Talent Agency to create a channel on Veoh, where amateur filmmakers can upload videos, hoping to get an agent.

Now, he is backing the creators of "Sam Has 7 Friends" to create a teenage murder mystery called Prom Queen, which will run on PromQueen.tv, Veoh, YouTube, and Ellegirl.com. Juicemaker Pom Wonderful will sponsor the series, Victoria's Secret and HotKiss provide the actor's wardrobe, and the clothes can be purchased from StarStyle.com.

Now that is what I call slick cross-marketing.